Google, Facebook face over $9 bn in fines under new EU data protection law

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Withing hours of the European Union's (EU) (GDPR) taking effect on Friday, giants and have been hit with privacy complaints that could carry fines of up to $9.3 billion in total, a media report said.

With regard to privacy, Google, and Facebook-owned WhatsApp and Instagram are forcing people to adopt a "take it or leave it" approach which essentially amounts to demanding that users submit to intrusive terms of service, according to the the Austrian privacy-advocacy group Noyb.eu, CNET reported on Friday.

"Tonnes of 'consent boxes' popped up online or in applications, often combined with a threat, that the service can no longer be used if user (s) do not consent," the group was quoted as saying in a statement.

The group is asking regulators in France, Belgium, and to fine the companies up to the maximum four per cent of their annual revenue that the GDPR legislation allows.

This could potentially add up to a $4.88 billion fine for parent company Alphabet and $1.63 billion for each of Facebook, and its Instagram and WhatsApp services, if European regulators agree with Noyb.eu and decide to fine the companies the full amount, the CNET report said.

GDPR, designed to designed to give individuals in the (EU) more rights to control their personal information, came into effect on Friday.

Seen as a measure to by European leaders to control the powers of companies, GDPR violations can cost companies either 20 million Euros or four per cent of annual turnover.

As a result of the regulation, several US news outlets blocked Europeans on Friday, the report said.